podcast
In Clear Focus: Demystifying Marketing Efficiency Ratio (MER)
May 13, 2026
Find out how booking behaviors have changed, and what you can do to dominate the listings in this post for Hotel Executive by Kinetic319 founder Adam Ortman.
Trade publication
Hotel Executive: How Guests Actually Choose Hotels in a Crowded Digital Marketplace
April 20, 2026
Find out how booking behaviors have changed, and what you can do to dominate the listings in this post for Hotel Executive by Kinetic319 founder Adam Ortman.
Trade publication
The Wise Marketer: From Boomers to Gen Alpha: What Brands Need to Know About Generational Shopping & Media Consumption Behaviors
March 26, 2026
Learn about the unique shopping habits and media diets defining every age group's shopping behaviors in this post by Adam Ortman for The Wise Marketer.
Trade publication
Forbes Agency Council: Measurement Reimagined: The Analytics Framework Every Modern Marketer Needs
March 20, 2026
Learn how to transform outdated analytics into a modern framework that tracks what truly drives revenue in Adam Ortman’s piece for Forbes Agency Council.
Trade publication
Destination CRM: GEO Is Superseding SEO
Trade publication
Customer Think: Why Super Bowl Ads Captivate Audiences and How Marketers Can Harness That Magic
February 8, 2026
Learn the strategies that make Super Bowl campaigns so unforgettable and find out how to apply them to your own marketing for big-game results without the big budget.
podcast
Is Anything Real? Podcast: AR/VR, Not Hype: 70/20/10 Testing & Real-World Plays
January 18, 2026
In this podcast episode, Adam Ortman shares practical insights on navigating AR/VR adoption, emphasizing the 70/20/10 testing framework to balance innovation with budget protection. He discusses real-world applications, early inventory opportunities like Roblox, and leadership strategies to explore immersive tech without succumbing to the hype.
TRADE PUBLICATION
Forbes Agency Council: Budget Reset: How To Build A Flexible Media-Buying Strategy For 2026
January 9, 2026
As we move into a new year, flexibility is key as you develop a nimble media-buying strategy that works for you, not against you.
Podcast
Deconstructing Data: Full-Funnel Growth: Smarter Attribution and Revenue Optimization
December 9, 2025
Not sure if your marketing is actually working? Find out how to tell and how to decode performance metrics beyond the numbers.
Trade Publication
Forbes Agency Council: The 2026 Media And Marketplace Trends Brands Can’t Ignore
Trade Publication
Hotel-Online: Start 2026 Strong: Rethink These Three 2025 Marketing Strategies in the New Year
December 8, 2025
As 2025 comes to a close, take the time to rethink your hospitality brand's marketing for the new year.
Trade Publication
Retail Customer Experience: Getting Ready for AI and Monetization of Shopping Search Results
November 20, 2025
AI is changing online shopping search as well as how and where suggestions appear. Find out how to prepare in this piece for Retail Customer Experience.
Podcast
From Startup to Wunderbrand: How Big Brands Buy Media and What Startups Can Learn
November 16, 2025
Find out how psychology drives marketing and why media buying is perennially misunderstood in this podcast between founder Adam Ortman and Nicholas Kuhne.
Podcast
The Guiding Brands Podcast: Understanding Why People Give (2 Parts)
November 5, 2025
Learn more about the role of consumer psychology in nonprofit marketing to help you refine your strategy. Turn donors into dedicated advocates in this podcast episode featuring founder Adam Ortman and Guiding Brands' Karen Vick.
Trade Publication
MyTotalRetail: 6 Marketing Traps That Could Cost You Big This Holiday Season
October 29, 2025
It's the most wonderful time of the year. But if you're a marketer or business owner, it can also be tough to stand out in a crowded market. Here are some common pitfalls to avoid.
Podcast
Lab Coat Agents: Your Audience Doesn't Trust You - And How to Fix It
October 21, 2025
Consumer trust is a must-have in building your personal brand. Find out how to forge a solid reputation your customers can count on in our latest podcast appearance.
Industry report
eMarketer: AI, Consumer Behavior, and the Trust Economy
October 21, 2025
For better or worse, AI is reshaping the way consumers make decisions (and deciding who they choose to trust). Get the full guide (featuring insights from founder Adam Ortman) here.
trade publication
Hotel Online: Beyond the Post: How Hotels Can Build Authentic Influencer Partnerships
September 25, 2025
Influencer marketing is an effective strategy for hotel brands, but bigger isn't always better. Find out how to hit the mark in this guide.
trade publication
Customer Think: 2025 Holiday Shopping Trends to Prepare For Now
August 30, 2025
Ready or not: the 2025 holiday season is coming up fast. Prepare your marketing strategy now by reading this advice from Adam Ortman for Customer Think.
trade publication
Healthcare Business Today: From Click to Care: Rethinking the Insurance Marketing Funnel
August 6, 2025
Marketing in the insurance and healthcare world is its own beast. Find out best practices and tips for adapting to this fast-changing segment.
podcast
Business Mastery Podcast: Art and Science of Customer Retention
July 23, 2025
Have you ever wondered what makes customers stick around for good? Learn the strategies you can implement as a business owner to keep your customers coming back for more.
Trade Publication
DestinationCRM: The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out
July 16, 2025
Curious why shopping habits change as the days grow longer? Learn more about the psychology of summer marketing in this post from Adam Ortman, founder of Kinetic319.
Trade Publication
DestinationCRM: Post-Pandemic Live Events Look Very Different
April 18, 2025
Find out how live events have changed in 2025 and beyond in this piece featuring insights from Kinetic319's founder, Adam Ortman.
Trade Publication
HotelExecutive: 2025 Hospitality Marketing Trends You Need to Keep Your Eye on
April 2025
Learn more about the latest trends transforming hospitality marketing in 2025, from AI advancements to social media strategies.
Podcast
Digital Slice: Consumer Psychology Secrets That Make Brands Millions
April 8, 2025
Join Brad Friedman and Adam Ortman as they chat about the ins and outs of consumer psychology and the importance of businesses knowing their audience.
Press release
DenverNews: Unlocking the Secrets to Lead Conversion: Denver Author's New Book Demystifies the Art of Turning Prospects into Loyal Customers
April 3, 2025
View the Denver News’ coverage of the release of an insightful new book from Kinetic319on lead conversion strategies.
Trade Publication
Destination CRM: How to Master Marketing in a World of Tariffs
April 3, 2025
We outline how marketers can adapt to rising tariffs by optimizing digital strategies, revisiting offline tactics, and adjusting pricing and supply chains. It encourages using disruption as a chance to innovate and stay competitive.
Podcast
Delivering Marketing Joy: How Any Size Brand can Reach Their Audience
March 19, 2025
Adam Ortman shares key tips on how businesses of any size can effectively connect with their audience.
Trade Publication
Customer Think: Why Seasonality is Important to Campaign Planning
March 18, 2025
At Kinetic319, we believe seasonality plays a crucial role in effective campaign planning. We've seen firsthand how consumer behavior shifts throughout the year—and when brands align their campaigns with those natural patterns, performance improves dramatically. That’s why we always use data to uncover key seasonal trends and ensure our media strategies are built to meet people where they are, when they’re ready to act. It’s not just smart—it’s essential to driving better ROI.
Podcast
The Longer Game: How to Get the Click You Want: Musings on Full-Funnel Advertising
March 7, 2025
Learn actionable steps to craft compelling calls-to-action and drive engagement online.
podcast
Exploring Growth: How to Turn Buyers into Brand Advocates
March 5, 2025
In this episode of Exploring Growth, host Lee Murray sits down with Adam Hartman, Founder & CEO of Kinetic319, to discuss strategies for building emotional connections in B2B marketing. Adam shares insights on the importance of effective onboarding and maintaining open communication with clients. They also emphasizes the value of understanding clients' preferences.
Podcast
My Weekly Marketing: Understanding Consumer Behavior with Adam Ortman
March 5, 2025
Gain insights into consumer psychology and how it impacts purchasing decisions with Adam Ortman.
Trade Publication
Hotel Online: 2025 Industry Trends & Forecasts: Here’s What I’m Watching
February 5, 2025
Explore major hospitality trends and predictions for 2025, including sustainability and guest experience advancements.
Trade Publication
I Need A Speaker: Beyond the Campaign: Leadership, Connection, and Innovation with Adam Ortman
January 22, 2025
Strategies to make sure your campaigns stay relevant and resonant beyond their launch timelines.
Podcast
eCommerce Marketing Podcast: Harnessing AI for E-commerce Success - with Adam Ortman
January 29, 2025
Learn how AI can optimize your e-commerce strategy to boost revenue and customer satisfaction.
Trade Publication
Customer Think: 7 Ways to Keep the Holiday Season Momentum Going into the New Year
Trade Publication
BeautyMatter: Luxury Beauty's Resilience: Thriving Amid Economic Challenges
November 29, 2024
Explore how luxury brands are thriving despite global economic challenges in this piece, featuring insights from Adam Ortman.
Trade Publication
The Future of Commerce: 9 Social Shopping Strategies to Boost Your Brand During the Holiday Rush
Podcast
Ecommerce Traffic & Conversion Podcast: Maximize Revenue with AI-Enhanced Social Commerce
November 19, 2024
Discover how AI-enhanced social commerce can increase revenue and customer satisfaction.
Trade Publication
Hotel Executive: Inspire Wanderlust: Strategies for Creating Compelling Holiday Content
November 3, 2024
Strategies to create compelling holiday content that sparks wanderlust and drives engagement.
Trade Publication
The West Australian: Arylene Westlake-Jennings: It’s time to get out there and shop in person
October 26, 2024
A persuasive piece encouraging in-person shopping in a digital world, with insights from Adam Ortman.
Trade Publication
Hotel Dive: How to Harness Data to Create Personalized Hotel Stays
Podcast
Please Advise: 🦅 Election Special 🔥 Advertising Hell 💣 Brand Minefields 😎 w/ Adam Ortman
October 16, 2024
Listen to the complexities of brand advertising during a contentious election year.
Trade Publication
Swaay Health: Creating a Seamless Patient Experience With Omnichannel Marketing
October 2, 2024
Explore insights for creating seamless patient experiences through innovative omnichannel marketing.
Trade Publication
Bold Journey Magazine: Meet Adam Ortman
September 24, 2024
A deep-dive into Adam Ortman’s entrepreneurial story and his insights on building authentic client relationships and marketing strategies.
Trade Publication
Hospitality Tech: Boost Holiday Bookings with Smart Marketing Strategies
September 23, 2024
Learn strategic tips to make your holiday travel marketing stand out and boost bookings this festive season.
Podcast
What's Working in E-Commerce: Unlock the Power of AI & Customer Psychology
September 13, 2024
Tune into a podcast exploring the intersection of AI and customer psychology for enhanced business strategies.
Trade Publication
Ad Exchanger: Authenticity Can Help Brands Ride The Election Wave – Without Drowning
August 28, 2024
Discover how brands can remain authentic while staying relevant during election season.
Trade Publication
Healthcare Business Today: Navigating the healthcare boom: How marketing can help meet patient demand
August 22, 2024
Explore marketing strategies to meet the rising demand in today’s expanding healthcare sector.
Press release
Denver Sun: Introducing AskKinetic: An Online Hub Offering Professional Marketing Advice - FOR FREE!
Trade Publication
CustomerThink: Sugar, Spice, and Everything Nice: Your Guide to Holiday Marketing
Trade Publication
Glossy: Luxury briefing: Sports betting is a big opportunity for luxury brands - with big risks
June 27, 2024
Explore the opportunities and challenges as luxury brands tap into the sports betting industry, with insights from Adam Ortman.
Trade Publication
MarTech: How to market in the age of outrage
June 27, 2024
Read how to craft impactful marketing strategies in an era dominated by fast-moving news cycles and social media debates.
Trade Publication
U.S. News & World Report: How the Lottery Works, and Is It Worth Playing?
June 24, 2024
A detailed exploration of the lottery system and whether it’s worth your time and money, featuring insights from Adam Ortman.
Trade Publication
RetailBoss: Traffic but No Sales? 8 Expert Tips on How to Fix It
Trade Publication
HubSpot: The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists
May 28, 2024
Learn about the psychology behind social shopping and how to boost sales through online communities, with insights from Adam Ortman.
Trade Publication
RetailBoss: Report: 88% of Americans are now aware of Temu
April 16, 2024
A marketing case study about how TEMU achieved widespread brand awareness in the United States, with insights from Adam Ortman.
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