Stop measuring clicks
Start Measuring Causality
Most attribution platforms tell you what happened. KiQ360 helps you understand why it happened.
As privacy regulations, cookie deprecation, fragmented customer journeys, and AI-powered search continue to reshape digital marketing, traditional attribution models have become less reliable.
Marketing leaders need more than dashboards. Now, more than ever, they need confidence that every investment is driving incremental business growth.
KiQ360 is Kinetic319's advanced attribution and incrementality platform, combining Bayesian statistical modeling with agency expertise to measure the true business impact of your marketing.
Introducing KiQ360
KiQ360 combines advanced Bayesian modeling, privacy-safe measurement, and agency expertise into a single managed solution.
Unlike software platforms that leave interpretation to internal teams, KiQ360 is delivered by experienced strategists who translate statistical outputs into practical business decisions.
Every recommendation is grounded in measurable business impact.
Built on Advanced Bayesian SUR Modeling
KiQ360 uses Bayesian Seemingly Unrelated Regression (SUR) models to understand how every marketing channel contributes to business performance.
The platform evaluates relationships across channels while accounting for:
- Adstock and carryover effects
- Media saturation
- Seasonality
- Promotional activity
- Competitive pressure
- Cross-channel interaction
- Historical performance
- Business-specific variables
Rather than relying on rigid attribution rules, Bayesian models continuously refine probability estimates as new data becomes available, producing more stable and realistic performance estimates.
AI-Queryable Intelligence
Complex analytics shouldn't require complex interfaces.
Ask KiQ360 questions like:
- Why did ROAS decline last month?
- Which channels created the most incremental revenue?
- What happens if we reduce Meta spend by 20%?
- Where should our next marketing dollar go?
Instead of searching through reports, your team gets actionable answers.
How KiQ360 Works
Step 1
Connect first-party sales, marketing, and business data.
Step 2
Normalize media, revenue, promotional, and operational inputs.
Step 3
Run Bayesian incrementality models.
Step 4
Validate outputs through holdout testing, calibration, and stability analysis.
Step 5
Deliver strategic recommendations through experienced Kinetic319 analysts.
What You'll Learn
KiQ360 helps answer questions that traditional attribution cannot. You'll understand:
- True incremental revenue by channel
- Media efficiency beyond platform-reported ROAS
- Diminishing returns and saturation points
- Budget reallocation opportunities
- Forecasted performance scenarios
- Cross-channel interaction effects
- Marketing contribution to overall business growth
Ready to Measure What Your Marketing Actually Caused?
Clicks don't pay the bills. Incremental business growth does.
If you're ready to move beyond platform attribution and understand the true impact of your marketing investments, let's talk.
Ready to get moving?
Talk to one of our experts today to learn how we can help.