You might believe you’re above the sway of celebrity culture. You tune into the Grammys for the jaw-dropping performances or to critique the red carpet looks. Maybe you’re just there to root for your favorite artist and hope they finally snag that elusive award.
But before the night is over, you’re Googling the exact designer of a dress that caught your eye or adding a long-forgotten album to your playlist.
That’s the Grammy Effect at work. Quietly influential, it nudges our choices in ways we barely notice—until we’re clicking “Add to Cart.”
We cover those impacts in this video, but you can read the full post here.