Prime Day might feel like a hurricane of sales, ads, and promotional chaos. Indeed, in the first 24 hours of Prime Day 2025, online sales surpassed $7.9 billion.
But once the dust settles and the delivery trucks roll up, many businesses make one huge mistake.
They stop.
They roll up their marketing toolkit until the next big sales event (in some cases, waiting as long as Black Friday—yikes—to start unveiling any new promotions).
Sound familiar? If so, we’re here to tell you that you’re leaving money on the table. We want to help you change that.
The reality is that your Prime Day efforts don’t have to (and shouldn’t) end with the final checkout. What if we told you the real magic happens after Prime Day? Whether you crushed your sales goals or missed the mark, the ripple effect of this mega-sales event can carry your brand forward for months, as long as you know how to ride the wave.
Here’s how you can take the momentum from Prime Day and turn it into a long-term growth strategy that would make even Jeff Bezos himself proud.
Step 1: Retarget, Retarget, Retarget
Chances are, Prime Day brings a huge surge of visitors to your website after they’ve visited your page on Amazon. Many of them will browse, maybe add items to their cart, but not everyone bites. That’s where retargeting steps in to seal the deal with perfect timing.
Why Retargeting Works
You’ve already done the hard part: getting customers in the door (or in this case, onto your site). Retargeting keeps your brand top-of-mind.
A gentle nudge in the form of an Instagram ad or a well-timed banner ad might be the difference between someone forgetting your site and coming back to snag that forgotten air fryer.
So, how do you do it?
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Segment your audience: Retarget cart abandoners differently than casual browsers. One size doesn’t fit all.
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Offer a post-Prime Day incentive: Think exclusive discounts, free shipping, or limited-time bonuses. People love a good sequel.
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Use dynamic ads: If someone ogled a specific product, show them that product, not some random bestseller.
Step 2: Keep That Email Funnel Flowing
If Prime Day was your first date with a customer, post-sale emails could be how you stay in their hearts (and inboxes).
But beware: no one wants to feel like they’re being blasted by spam. Subtlety and strategy are key, as is the right timing.
You wouldn’t wait weeks to follow up after that great first date, nor would you bombard the object of your affections with dozens of needy messages, one after the other. Be strategic in how you handle that flirty follow-up.
Some tips:
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Send a "thank you" email: Start with gratitude. Thank your customers for their Prime Day purchase. Easy as that.
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Shoot out a "How’s It Going?" follow-up: After a week or so, check in. “Loving your new wireless earbuds? Tell us about your experience!” (Bonus points for a link to leave a glowing review.)
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Upsell and cross-sell: Offer a complementary item or bundle deal. They bought a laptop stand? Suggest a keyboard and mouse to complete the setup.
One more recommendation: take the time to automate your email sequences, but make sure you don’t sound like a robot. Use friendly, conversational language that makes them feel like part of your tribe.
Want to make it even better? Personalize, personalize, personalize.
Ashley, who just bought running shoes, is going to appreciate an email titled, “Ashley, Check Out These Running Tips—and Save 15%!” far more than a generic one.
Step 3: Turn Social Media into a Post-Prime Day Powerhouse
Prime Day sparks engagement galore on social media. Unboxing videos, shopping hauls, and, yes, even the occasional #PrimeDayFails (someone accidentally ordered 100 rolls of toilet paper?) dominate feeds.
Here’s how to keep the buzz going well beyond those 48 hours.
Engage Post-Purchase
Again, keep that follow-up strong long after the delivery boxes have been broken down and tossed into the recycling. Here are some tips:
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User-Generated Content: Encourage customers to share their Prime Day wins on social media, tagging your brand. Repost their content and instantly create feel-good vibes while showing off your product in action.
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Polls and Quizzes: Use Instagram Stories or Twitter polls to ask questions like, “What was your favorite Prime Day deal?” People love sharing their opinions.
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Exclusive Giveaways: How about entering anyone who posts about their Prime Day purchase into a giveaway? Win-win.
Keep the FOMO Alive
Post about how you’ve restocked popular items or extended deals. Drop subtle (but effective) phrases like, “ICYMI, here are our fans' top Prime Day picks, still available!”
Remember, social media isn’t just for likes. It also drives sales. Use it wisely.
Step 4: Build Loyalty, Not Just Transactions
Prime Day is great for sales volume, but long-term success comes from building customer loyalty. If you can transform a one-time buyer into a repeat customer, you’re playing the long game right.
Loyalty programs go a long way, with McKinsey reporting that these kinds of incentives can boost revenue by up to 25%. To that end:
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Offer Points for Purchases: Reward buyers for their Prime Day splurge. Offer double points on spending that can be redeemed later.
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Provide Exclusive Membership Perks: VIP discounts, early access to new products, or members-only content make customers feel valued.
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Surprise and Delight: Send a small gift or coupon to Prime Day buyers. You’ll earn more than just their sales. You’ll get their hearts.
After all, who doesn’t want to feel special?
Step 5: Analyze, Adapt, and Act
Any data is sweet data, and it’s data you can use to your advantage. Prime Day’s aftermath gives you a massive influx of insights.
Don’t just file that information away. Instead, use it to tweak and optimize your future strategies. Here are some metrics that matter:
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Sales Data: What products flew off the shelves? What flopped? Adjust your inventory and marketing focus accordingly.
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Customer Acquisition Costs (CAC): Did your ad spend-to-profit ratio make sense? If not, where can you cut costs or advertise smarter?
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Engagement Rates: Did your email campaigns perform better than expected? Great. Now, go forth and replicate that magic.
Crunch the numbers, adapt your approach, and keep refining. Ultimately, Prime Day is your litmus test for what works and what doesn’t.
Step 6: Don’t Hibernate. Collaborate!
Post-Prime Day isn’t just about your efforts but about the partnerships you could forge. Look to partner with complementary brands to bundle promotions or host collaborative events.
For example, a fitness equipment brand teaming up with a health supplement company for a bundle deal? Gold.
Imagine this combo in a co-branded email: “Just snagged your dream yoga mat? We’ve partnered with [Brand X] to offer 20% off massaging foam rollers to complete your wellness setup. Act fast!”
The TL:DR is this: collaboration amplifies reach, boosts sales, and can introduce you to a bigger audience. So don’t skip it.
Step 7: Call in the Experts (That’s Us)
Sure, you could do all this on your own. Or you could partner with professionals (like our team at Kinetic319) who live and breathe this stuff. We’ve turned Prime Day ripples into revenue waves for everyone, from startups to seasoned brands.
We’ll help you craft emails that your audience actually wants to open, or develop social media strategies to keep your brand top of mind after Prime Day has ended. We’ll provide you with data-driven insights that take the guesswork out of growth, and help you come up with a plan for success long into the future.
Sustainable post-Prime Day growth isn’t a pipe dream. It’s a strategy. And it just so happens strategy is kind of our thing.
Get Primed for Your Next Move
Prime Day doesn’t have to be a flash in the pan. With the right strategies in place, it can be the foundation for months of sustained growth. Whether it’s retargeting, loyalty programs, or leveraging social buzz, there are endless ways to capitalize on the ripple effect.
The best part? You don’t have to figure it out on your own. If you’re ready to level up your post-sale game, we at Kinetic319 are ready to roll up our sleeves, pop on our strategizing caps, and make the magic happen for your brand.
Because as far as we’re concerned, Prime Day is just the beginning.