How to plan around or for the Summer Olympics

How to plan around or for the Summer Olympics

The Summer Olympics are one of the world's biggest events, drawing attention from billions of people across the globe. For businesses, this presents a unique opportunity to connect with a wide audience. Proper planning around or for the Olympics can make a significant difference in achieving marketing success.

As the games approach, it's crucial to align your marketing efforts with the excitement and global spirit they bring. This alignment can create a stronger connection with your audience and help your campaigns stand out. It’s not just about riding the wave of popularity but doing so thoughtfully and strategically.

Additionally, the Olympics provide a great chance to engage with people in real time. Using social media and other digital platforms allows brands to interact with their audience faster and more personally. Planning these interactions well can lead to higher engagement and better results. Here are some effective strategies to help you plan your marketing efforts around the Olympics.

Align Marketing Campaigns with Olympic Themes

Aligning your marketing campaigns with Olympic themes can capture the excitement and energy of the games. Start by incorporating Olympic symbols, colors, and messaging into your promotional materials. Using elements like the iconic rings, medal colors, and celebratory language can make your campaigns more relatable and engaging for your audience. However, always be sure you are following proper trademark guidelines. 

Create special promotions that tie into the Olympic events. Offer limited-time discounts, themed products, or giveaways that celebrate the spirit of competition and unity. You could run contests where customers can win prizes by participating in activities related to the games. This kind of engagement not only boosts sales but also fosters a sense of community and excitement around your brand.

Plan your marketing calendar around the Olympic schedule. Highlight key events, such as the opening and closing ceremonies, and focus your campaigns on peak moments of interest. Tailoring your message to coincide with popular sports and athletes can also resonate well with fans. For example, if swimming events are popular, emphasize products or promotions related to water sports and fitness.

Incorporate storytelling into your campaigns by sharing inspiring Olympic-themed stories and achievements. Whether it’s celebrating the journey of athletes or showcasing your own brand’s commitment to excellence, storytelling can create an emotional connection with your audience. Use this opportunity to highlight values like perseverance, teamwork, and striving for greatness.

By aligning your marketing efforts with Olympic themes, you can create a more engaging and memorable experience for your audience, driving both awareness and sales.

Utilize Social Media for Real-Time Engagement

Social media is a powerful tool for real-time engagement during the Summer Olympics. With so many people following the games, platforms like Facebook, Instagram, and Twitter become prime spaces for interaction and connection. Use these channels to keep your audience updated and involved in real-time.

Live-tweeting events is one effective way to engage your followers. Share updates, commentary, and fun facts as the events unfold. This helps your audience feel more connected, and they may even join the conversation. Use relevant hashtags to reach a larger audience and be part of the broader Olympic buzz.

Instagram Stories and Facebook Live offer great ways to create and share content quickly. You can host live sessions where you discuss ongoing events, share behind-the-scenes looks at your products, or even interview athletes or sports enthusiasts. Interactive features like polls, quizzes, and Q&A sessions can also increase engagement and keep your audience entertained.

Encourage user-generated content by asking your followers to share their Olympic experiences or support for their favorite athletes. Create a unique hashtag for your brand’s Olympic campaign and feature the best posts on your social media pages. This not only builds community but also provides you with a steady stream of engaging content.

Keep an eye on trending topics and be ready to join the conversation with timely and relevant posts. When something big happens, such as a record-breaking performance, acknowledge it promptly and tie it back to your brand in a creative way.

By utilizing social media for real-time engagement, you can foster a dynamic and interactive relationship with your audience, making them feel more connected to both the Olympics and your brand.

Optimize Advertising Strategies for Increased Traffic

Optimizing your advertising strategies during the Summer Olympics can drive significant traffic to your business. Start by using data analytics to identify when your audience is most active and interested. Timing your ads to coincide with popular Olympic events can capture more attention. Make sure your ads are targeted and relevant to the interests of your potential customers.

Leverage pay-per-click (PPC) advertising to make the most of your budget. Focus on keywords related to the Olympics, sports, and fitness. Using these keywords can improve your ad ranking and make them more visible to those searching for related content. Make your ad copy engaging and include a strong call-to-action that encourages clicks.

Consider creating special promotions or discounts tied to the Olympic events. For example, offer a 10% discount every time your country wins a gold medal. These time-sensitive promotions create a sense of urgency and excitement, encouraging people to visit your website and make a purchase.

Utilize retargeting strategies to re-engage visitors who have shown interest in your products but have not yet made a purchase. Display ads reminding them of the items they viewed or offering additional incentives to complete their purchase. Retargeting can keep your brand top-of-mind and increase conversion rates.

Collaborate with popular websites and blogs that focus on Olympic coverage. Placing ads on these sites can expose your brand to a broader audience and drive traffic to your site.

By optimizing your advertising strategies, you can increase traffic to your business during the high-interest period of the Olympics, turning viewers into customers.

Collaborate with Influencers and Brand Ambassadors

Collaborating with influencers and brand ambassadors can amplify your marketing efforts during the Olympics. Influencers already have a loyal following, and their endorsements can add credibility to your brand. These collaborations can range from simple shout-outs on social media to more elaborate campaigns featuring your products.

Choose influencers who align with your brand values and resonate with your target audience. Sports figures, fitness enthusiasts, and lifestyle influencers are great choices during the Olympics. They can create content that naturally fits with Olympic themes, showcasing your products in a relevant and engaging way.

Plan collaborative content, such as unboxing videos, product reviews, or live streams. These can generate excitement and provide new ways for potential customers to discover your brand. Use unique hashtags and encourage influencers to share their content on multiple platforms for maximum reach.

In addition to social media, consider working with bloggers and YouTubers who cover sports and fitness topics. Sponsored posts, video segments, and guest blogs can all introduce your brand to new audiences. These partnerships can also provide valuable backlinks to your website, improving SEO.

Create a memorable campaign by designing exclusive products or limited-edition items for the influencers to promote. This exclusivity can create buzz and encourage their followers to check out your offerings.

By collaborating with influencers and brand ambassadors, you can expand your reach and credibility, driving more engagement and sales during the Olympic season.


Planning around or for the Summer Olympics requires thoughtful strategies and careful execution. Aligning marketing campaigns with Olympic themes, utilizing social media for real-time engagement, optimizing advertising strategies, and collaborating with influencers and brand ambassadors can all contribute to a successful and impactful marketing plan.

These tactics help capture the excitement of the games, engage your audience, and drive traffic to your business. With the right approach, you can maximize your marketing efforts and achieve great results during this high-profile event.

Ready to elevate your game for the Summer Olympics? Kinetic319 can help you create effective campaigns that resonate with your audience with our top-notch marketing strategy services. Contact us today to start planning your Olympic-themed marketing and make this event a win for your business.

Back to blog