Pure attribution is a myth. Even with the best dashboards in the world, you can’t track a text between friends or someone seeing your product in a store. If you’re obsessing over which platform gets the credit, you might be missing the bigger picture.
Enter Marketing Efficiency Ratio. The formula is dead simple: take your entire business revenue and divide it by your total marketing expense. No guesswork. No splitting hairs. MER offers a clear answer to the chaos, showing you whether your investment is actually paying off across the board.
In this video, and our blog, we’re explaining why this one metric might be more valuable than your entire attribution software suite.